This car was photographed and printed as a large auto loan poster for Langley Federal Credit Union in Virginia. It is an Air Force credit union and that is the reason for the tongue in cheek headline of dropping bombs and old cars being referred to as a bomb. The art director searched a lot of used car lots and drove around scouting until he found this one. We took the picture while it was parked next to a bar in a seedy part of town. Used a real wide angle lens to enhance the perspective and black and white film. The background was retouched out and a green overlaid on the car for some color.
This ad was entered into the Ad Club awards competition and won Best In Show in the Hampton Roads region. Just goes to show that it should be more about a good concept than big budgets to win ad contests.
Photo © Craig Brewer