A Good Concept

So much advertising is predictable and without thought. Here is an ad I shot many years ago but has always been a favorite because the headline, the body copy, and the photograph all work together to sell the product. The Bible was not a weathered prop but belonged to someone the art director knew. Photographed on grey seamless with a Cambo 4×5 camera, one Speedotron head in a soft box, on Fuji transparency film.

For Best Results, Apply Daily 
Photo © Craig Brewer

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