This one one of a series of ads I did for a gym. The writer had himself in mind when he wrote the copy and sure enough went on a diet and started working out right after this ad was shot. Instead of hiring a model he is the person in the shot.
It was a pretty simple photograph and didn’t take long at all to shoot. Had two speedotron strobes in softboxes on each side and slightly behind as rim lights and fill cards in front. The background was a very large painted canvas, the camera was a Bronica ETRS, and shot on Kodak black and white film which I processed and printed myself.
Photo © Craig Brewer