This is another of a series of ads I did for a gym that is posted just before this one. Of course the headline is pretty explanatory as being an ad to flatten the stomach.
It was a pretty simple photograph and didn’t take long at all to shoot. Had two speedotron strobes in softboxes on each side and slightly behind as rim lights and fill cards in front. The background was a very large painted canvas, the camera was a Bronica ETRS, and shot on Kodak black and white film which I processed and printed myself.
Photo © Craig Brewer